But why? In the new book HIT MAKERS by Derek Thompson “hits” in music, movies, and books depend on Chaos theory: a “Happy Days” alignment of people, culture, ideas, and timing. Since we have moved to a Twitter society of many choices and low attention span, people tend to gravitate to fewer things by following what is most popular (instead of what is best.) This creates an environment of many failures and fewer successes, with a “microscopic few” reaping most of the benefits. Essentially, we are bewildered by choice, and look to social media to direct us…while social media platforms spy on us and direct our attention to those things which generate the most profit. (Junk food, prescription drugs, blockbuster cartoon movies, bestsellers.) An interesting psychology book with the subtitle, “The Science of Popularity in an Age of Distraction.” On audio, it is read by the author, who is an editor at The Atlantic and chosen by Forbes as a “30 Under 30.” Young, and bright.